The Lonely and The Rum: Have a drink on me

The Lonely and The Rum’s debut EP, We All Get, is out on 11th May – if you fancy being awe-inspired buy it from iTunes by following the link below:

The Lonely and The Rum should expect never to be lonely again. In their debut EP, Alice Haughton serves her heart-warming vocal straight, with two cubes of clear, soaring ambient soul provided by Adam Hood. This may be a recipe for success, but by no means is this drink sickly sweet. This is an EP for music-lovers: for feelers.

Their first single, We All Get (available on iTunes) pairs Aluna George–esque ambient techno with Haughton’s unmistakable sound. Her tone is a rare combination of roaring soul and naivety, and so Hood is careful with her; the music protects Alice’s haunting, truthful voice. The two work in perfect tandem to create a progressive, transient sound reflecting life’s ungraspable moments. In contrast, the lyrics portray a predictable, tired reality: “We all get lonely, don’t we?”

The pair describes their debut EP as: “Music for the morning after the night before that isn’t yesterday yet,” which is a suitably ambiguous statement for a suitably varied record. Whilst they have a clear feel to their tracks, each one adopts a different stylistic hook. They seem to perfectly execute every single one of them.

Their song, Tuesday begins simply: a few unadorned chords and a lovely voice. And then the chorus hit you; pulling you into it’s unexpected bassy, sliding euphoria. The beats resemble 90s hip-hop – the good kind, the “make-you-move” kind rather than the full on booty-bounce kind. Alice’s vocal smacks of a classically trained Lily Allen as it glides unfalteringly over the track, London accent in tow. It really is a testament to Alice’s voice that she seems to carry any beat and still hold her own unique tone: Aretha and Dusty eat your heart out. This song is followed by Beauty– think Grizzly Bear’s Two Weeks paired with the Verve’s Bitter Sweet Symphony; its searching and mellifluous quality gives a sense of urgency and true emotion.

The two seem to capture “ethereal” without being forced and manufactured. What makes this EP so EP-ic (I had to do it) is their understanding of one another, of the ebb and flow, push and pull of the music. Just as you try to predict the feel of the next song, they’re off exploring another avenue. The record finishes with Soon, a bluesy, moving track that simultaneously grounds you in reality and sends you into a reverie: these two are melodic magicians.

This is music for anyone who has ever experienced anything but most importantly, this is a reflection of Alice and Adam, of authenticity and soul.

Visit the band’s website and their Facebook page:


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